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In 2025, AI is no longer a futuristic concept reserved for tech companies. It has become an operational necessity—one that can determine whether a business remains competitive, scalable, and resilient.

And yet, despite all the hype, many leaders still struggle to understand a simple truth:

S&OP (Sales & Operations Planning) is one of the most powerful levers for growth, profitability, and resilience.
Yet 70% of S&OP implementations fail to deliver the expected ROI.

Not because the model is wrong.
But because the approach is incomplete.

After two decades leading S&OP transformations for global organisations, we’ve identified the most common reasons companies struggle—and the essential practices that guarantee success.

Every fast-growing organisation eventually hits the same invisible barrier: operational complexity.
It shows up quietly at first—misaligned forecasts, last-minute firefighting, siloed decision-making. But left unmanaged, it becomes one of the most expensive problems a business can face.